Privacy Policy

Privacy Policy

Last updated: 1 September 2026

Jesus Unashamed® (“JU”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit jesusunashamed.com, make a purchase, create an account, sign up to receive marketing, contact us, interact with our advertising or otherwise engage with Jesus Unashamed®.

We process personal information in accordance with applicable UK data protection and privacy laws, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (“PECR”), as amended from time to time.

1. Who We Are

Jesus Unashamed® is operated by:

Esteem Retail Ltd, trading as Jesus Unashamed®

Company number: 15836280

Registered office: 124 City Road, London, England, EC1V 2NX

Email: qualityonlineuk@gmail.com

For the purposes of UK data protection law, [LEGAL ENTITY NAME] is the data controller responsible for the personal information described in this Privacy Policy.

2. Personal Information We Collect

The personal information we collect depends on how you interact with us.

This may include:

Identity and contact information

Such as your:

  • name;

  • billing address;

  • delivery address;

  • email address;

  • telephone number; and

  • account details.

Order and transaction information

Such as:

  • products you purchase;

  • order numbers;

  • order history;

  • returns;

  • refunds;

  • exchanges;

  • delivery information;

  • discount codes used; and

  • transaction details.

Payment information

Payments made through our website are processed by our payment service providers.

We do not normally receive or store your complete payment card details. Our payment providers process payment information in accordance with their own security and privacy requirements.

We may receive limited payment information such as:

  • payment method;

  • payment status;

  • transaction reference;

  • billing information; and

  • the last few digits of a payment card where provided by our payment processor.

Account information

If you create a customer account, we may collect information associated with that account, including your:

  • login information;

  • saved addresses;

  • order history;

  • account preferences; and

  • other information you choose to provide.

Customer service information

If you contact us, we may collect:

  • emails;

  • messages;

  • photographs you send us;

  • return or refund enquiries;

  • complaints;

  • product queries; and

  • records of our communications with you.

Marketing information

If you sign up for our emails or other marketing communications, we may collect:

  • your name;

  • email address;

  • marketing preferences;

  • consent records;

  • interactions with our emails; and

  • information about whether you have opened or clicked marketing communications.

Website and device information

When you use our website, we and our service providers may automatically collect certain technical information, including:

  • IP address;

  • browser type;

  • device type;

  • operating system;

  • approximate location derived from your IP address;

  • pages viewed;

  • products viewed;

  • referring website;

  • time spent on the website;

  • interactions with the website;

  • shopping basket activity; and

  • cookie or similar technology identifiers.

Where required by law, non-essential cookies and similar tracking technologies are used only after you have given the appropriate consent.

3. How We Collect Your Information

We may collect your personal information in several ways.

Directly from you

For example, when you:

  • place an order;

  • create an account;

  • subscribe to our mailing list;

  • use a promotional or discount offer;

  • contact customer service;

  • request a return or refund;

  • enter a promotion or competition;

  • submit a review; or

  • otherwise provide information to us.

Automatically

Certain information may be collected automatically when you visit our website through cookies and similar technologies.

You can find more information about this in our Cookie Policy.

From third parties

We may receive information from organisations that help us operate Jesus Unashamed®, such as:

  • Shopify;

  • Klaviyo;

  • payment processors;

  • delivery and fulfilment providers;

  • analytics providers;

  • advertising platforms;

  • fraud prevention and security providers; and

  • social media platforms.

The information we receive will depend on the service involved and your privacy settings with that provider.

4. How and Why We Use Your Personal Information

UK data protection law requires us to have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on:

  • contract – where processing is necessary to enter into or perform our contract with you;

  • legal obligation – where we need to process information to comply with the law;

  • legitimate interests – where processing is necessary for our legitimate business interests and those interests are not overridden by your rights;

  • consent – where you have given us permission to process your information for a particular purpose.

We may use your information for the following purposes.

Processing and delivering your order

We use your information to:

  • process orders;

  • take payment;

  • send order confirmations;

  • arrange delivery;

  • provide tracking information;

  • deal with returns;

  • provide refunds or exchanges; and

  • communicate with you about your purchase.

Lawful basis: Contract.

Customer service

We use your information to:

  • answer enquiries;

  • resolve delivery issues;

  • deal with complaints;

  • process returns;

  • investigate problems; and

  • provide customer support.

Lawful basis: Contract and/or our legitimate interests in providing effective customer service and operating our business.

Payments, security and fraud prevention

We may process information to:

  • verify transactions;

  • prevent fraudulent purchases;

  • protect customer accounts;

  • protect our website;

  • investigate suspicious activity; and

  • prevent misuse of our services.

Lawful basis: Contract, legal obligation and/or our legitimate interests in protecting customers and our business.

Legal and accounting requirements

We may use and retain information where necessary to comply with:

  • tax obligations;

  • accounting requirements;

  • company law;

  • regulatory requirements;

  • legal claims; and

  • requests from authorities where we are legally required to respond.

Lawful basis: Legal obligation and/or legitimate interests.

Improving Jesus Unashamed®

We may analyse how customers use our website and interact with our products to help us:

  • improve our website;

  • understand which products are popular;

  • improve customer experience;

  • improve our product range;

  • troubleshoot technical problems; and

  • understand the performance of our business.

Where this involves non-essential cookies or similar tracking technologies, we will obtain consent where required.

Lawful basis: Legitimate interests and/or consent where required.

Marketing

Where legally permitted, we may use your information to send you:

  • new product announcements;

  • collection launches;

  • offers;

  • promotional codes;

  • restock notifications;

  • brand updates; and

  • other Jesus Unashamed® marketing.

Our email marketing may be managed using Klaviyo or another email marketing service provider acting on our behalf.

Where PECR requires consent before we send electronic marketing, we will seek that consent.

In certain circumstances, UK law may allow us to contact existing customers about similar Jesus Unashamed® products using the “soft opt-in”. We will only rely on this where the applicable legal requirements have been met and you have been given an opportunity to opt out.

You can unsubscribe from marketing at any time.

Lawful basis: Consent and/or legitimate interests where permitted by law.

5. Email Marketing

If you subscribe to Jesus Unashamed® marketing communications, we may use your contact information and interaction data to provide marketing that we believe will be relevant to you.

For example, this may include information about:

  • new drops;

  • new collections;

  • restocks;

  • product releases;

  • offers;

  • events; and

  • promotions.

Marketing emails will include an unsubscribe option.

You can opt out at any time by using the unsubscribe link within an email or by contacting us.

Unsubscribing from marketing will not stop transactional or service communications that we need to send regarding an order, payment, delivery, return, refund or customer service request.

We may retain limited information recording that you have opted out so that we can respect your preference and avoid contacting you again for marketing purposes.

6. Personalised Advertising and Analytics

Subject to your cookie and privacy choices, we may work with advertising and analytics providers to understand the effectiveness of our advertising and show advertising that may be more relevant to you.

This may involve information such as:

  • website visits;

  • products viewed;

  • purchases;

  • interactions with advertisements;

  • device information;

  • cookie identifiers; and

  • similar technical information.

Our advertising partners may include platforms such as Meta, Google or other advertising services where these services are enabled on our website.

Where these activities require consent under UK law, the relevant technologies will not be used until the appropriate consent has been obtained.

You can change your choices using the cookie preferences available on our website.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to work correctly. For example, they may be needed to:

  • keep products in your basket;

  • process checkout;

  • maintain website security;

  • remember certain essential preferences; or

  • enable core website functionality.

We may also use non-essential cookies for purposes such as:

  • analytics;

  • measuring website performance;

  • advertising;

  • measuring advertising effectiveness; and

  • personalisation.

Where required by law, we will ask for your consent before placing or accessing non-essential cookies or similar technologies on your device.

You can accept, reject or manage non-essential cookies through our cookie consent controls.

For more information, please see our Cookie Policy.

8. Shopify

Our online store is hosted using Shopify.

Shopify provides the ecommerce technology that enables us to display products, manage orders, operate checkout and provide our online store.

As part of providing these services, Shopify may process personal information relating to customers and website visitors.

Information processed through Shopify may be stored or processed in countries outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards must be used as required by applicable data protection law.

Shopify also has its own privacy information explaining how it processes personal information in connection with its services.

9. Who We Share Personal Information With

We do not sell your personal information for money.

We may share personal information with trusted third parties where necessary to operate our business.

These may include:

Ecommerce providers

Including Shopify and services connected to our Shopify store.

Payment providers

To securely process payments, refunds and transactions.

Delivery and fulfilment providers

Including postal services, couriers, warehouses and fulfilment companies that need your details to deliver your order.

Email and marketing providers

Including Klaviyo and other services used to manage customer communications and marketing preferences.

Analytics and advertising providers

Where permitted by your privacy and cookie choices, we may provide information to analytics and advertising platforms to measure website usage and advertising performance.

Technology providers

Companies providing:

  • website hosting;

  • cloud storage;

  • cybersecurity;

  • customer service software;

  • databases;

  • fraud prevention; and

  • other technical services.

Professional advisers

Including:

  • accountants;

  • lawyers;

  • insurers;

  • auditors; and

  • other professional advisers.

Government and regulatory authorities

We may disclose personal information where required by law or where reasonably necessary to:

  • comply with a legal obligation;

  • respond to a lawful request;

  • enforce our legal rights;

  • investigate fraud; or

  • protect customers, JU or others.

Business transfers

If all or part of Jesus Unashamed® or the business operating it is sold, reorganised, merged or transferred, personal information may be disclosed to potential purchasers, advisers or the new owner where legally permitted.

10. International Transfers

Some of the service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred to a country outside the UK, we take appropriate steps to ensure the information receives an appropriate level of protection.

Depending on the circumstances, this may include relying on:

  • UK adequacy regulations;

  • contractual safeguards approved under UK data protection law;

  • the UK International Data Transfer Agreement;

  • an approved UK Addendum to international data protection clauses; or

  • another lawful transfer mechanism.

You can contact us if you would like more information about the safeguards applicable to international transfers of your personal information.

11. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax, regulatory and reporting requirements.

The period will depend on the type of information and why we hold it.

For example:

Order and transaction records

We will generally retain order, payment and transaction records for the period required to meet applicable tax, accounting and legal requirements. This will commonly be up to six years, and may be longer where required by law or in connection with a legal dispute.

Customer service records

We keep customer service communications for as long as reasonably necessary to resolve the enquiry and maintain appropriate records of our dealings with customers.

We may retain information for longer where it relates to an order, complaint, dispute or potential legal claim.

Marketing information

We may retain marketing information while you remain subscribed to our communications.

If you opt out, we may retain limited information on a suppression list so that we can record your preference and avoid contacting you again for marketing purposes.

Customer accounts

Account information may be retained while your account remains active and for an appropriate period afterwards where necessary for security, dispute resolution or legal compliance.

Cookie and analytics information

Retention periods for cookies and similar technologies vary depending on their purpose.

Further details are provided through our cookie controls and Cookie Policy.

When information is no longer required, we will delete it, anonymise it or otherwise securely dispose of it where appropriate.

12. Keeping Your Information Secure

We take appropriate technical and organisational measures designed to protect personal information against:

  • unauthorised access;

  • unlawful processing;

  • accidental loss;

  • destruction;

  • alteration; and

  • disclosure.

We also use reputable third-party service providers to help protect payment, ecommerce and customer information.

However, no internet-based system can be guaranteed to be completely secure.

You are responsible for keeping any account password or login credentials confidential.

13. Automated Processing and Profiling

We may use certain automated systems to help with activities such as:

  • fraud detection;

  • website analytics;

  • customer segmentation;

  • advertising;

  • product recommendations; and

  • marketing personalisation.

For example, customers may be grouped according to their purchase history or interactions with our website so that we can better understand customer interests.

We do not ordinarily make decisions about customers based solely on automated processing where those decisions would produce legal effects or similarly significant effects.

Where applicable law gives you specific rights in relation to automated decision-making, we will respect those rights.

14. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you a number of rights relating to your personal information.

These can include:

Right of access

You can ask us whether we process your personal information and request a copy of the personal information we hold about you.

Right to rectification

You can ask us to correct personal information that is inaccurate or complete information that is incomplete.

Right to erasure

In certain circumstances, you can ask us to delete your personal information.

This right is not absolute. For example, we may need to retain some information to comply with tax or other legal requirements.

Right to restrict processing

In certain circumstances, you can ask us to restrict the way we use your personal information.

Right to data portability

In certain circumstances, you can ask us to provide personal information you have given us in a structured, commonly used and machine-readable format or transfer it to another organisation.

Right to object

You may have the right to object to certain processing based on our legitimate interests.

You have the right to object to the use of your personal information for direct marketing.

If you object to direct marketing, we will stop using your personal information for that purpose.

Right to withdraw consent

Where we rely on your consent, you can withdraw that consent at any time.

Withdrawing consent does not affect the lawfulness of processing carried out before the consent was withdrawn.

Not every right applies in every circumstance, and legal exemptions may apply.

You will not ordinarily be charged for exercising your data protection rights.

We may need to verify your identity before dealing with a request.

To exercise any of your rights, contact:

[PRIVACY/CONTACT EMAIL]

15. Complaints

If you have concerns about how Jesus Unashamed® handles your personal information, please contact us first so that we have an opportunity to investigate and resolve the issue.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority responsible for data protection.

Information about how to make a complaint is available through the Information Commissioner’s Office.

16. Third-Party Websites

Our website may contain links to websites, social media platforms or services operated by third parties.

We are not responsible for the privacy practices of websites or services that we do not control.

We recommend reviewing the privacy information provided by those third parties before providing personal information to them.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

  • changes to our services;

  • changes to how we use personal information;

  • changes to our service providers; or

  • changes to applicable law or regulatory guidance.

The latest version will be published on our website and the “Last updated” date at the top of this policy will be changed accordingly.

Where a change is significant, we may take additional steps to notify you where appropriate.

18. Contact Us

If you have a question about this Privacy Policy, how we use your personal information or your data protection rights, please contact:

Jesus Unashamed®
Operated by Esteem Retail Ltd
124 City Road, London, England, EC1V 2NX
Email: qualityonlineuk@gmail.com

Company number: 15836280