About Us

I’ve always found it interesting how much we say about ourselves through what we wear.

Growing up in London, you see it everywhere. Music, fashion, art, different cultures — all sitting next to each other and constantly shaping the way people dress.

JESUS UNASHAMED came from wanting to add my own point of view to that.

The name is personal to me. My faith is part of who I am, and I didn’t want to separate that from something I was creating.

But UNASHAMED was never meant to be aggressive. It’s about being comfortable with what matters to you. Knowing where you stand without needing everyone else to stand there with you.

That same thinking carries into the clothes.

I want JU to make pieces that people are drawn to because the design feels right — the fit, the proportions, the graphics, the colour, the details. The meaning behind the brand is there, but it shouldn’t have to do all the work.

You might connect with the name.
You might connect with what sits behind it.
Or you might simply really like the clothes.

All of those are valid.

JESUS UNASHAMED has a clear point of view, but it isn’t about telling people what they have to believe.

It’s about creating from something I genuinely believe in, and making clothes that can stand confidently in the world on their own.

The name tells you where we come from.
What you take from it is yours.